You have your newsletter written and are excited about sending it out to your subscribers. The last thing is to use some HTML to get the newsletter to the level you want it to be and for it to look its best. The problem is, you don’t know that much about HTML. Fortunately, it’s not that difficult to learn and while there are many different things you will need to learn the following tips will help you along the way to ensure that your newsletters look great while displaying correctly across email platforms.

When it comes to background colors and that is that many times they won’t work. This is especially true with email applications that are web based like Hotmail or Gmail. That because the body tag will be eliminated in favor of the web based mail application’s logo. HTML email is not as advanced as some people might imagine and the old methods that worked years ago are still being used. That means if you want the email to have a background color the easiest way to do it is to use a 100% wide table and assign it a bgcolor. Then, you’ll have your background color.

These are just a few tips to help you with your email marketing campaigns and to ensure your HTML is good! Just remember, old school HTML is much better and it will work for you. Just be patient, take your time, and it will all work out!

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